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How is MadTech Changing the Future?

The blend of marketing and advertising tech has created a major effect. As consumers expect compelling and relevant experiences, firms catering to them are...

The Impact of AI on Contextual Advertising

Contextual advertising was considered a simple strategy earlier. However, as platforms no longer support third-party cookies and legislation is being used around the world...

How AdTech Is Transforming Digital Advertising

With rising digital marketing budgets, the use of AdTech has increased. Innovations in the industry for programmatic advertising and data-driven targeting have made advertising...

3 Tips to Unlock the Power of Marketing Automation

To meet the revenue objective, brands require a steady stream of leads. Marketing automation tools amplify the process and accelerate the existing efforts and...

How To Deliver Personalized Customer Experience

Personalized customer experience (CX) is a differentiator in today's competitive industry. It requires agile strategies to identify the right customers and provide a world-class...

What is Email Automation?

Email automation uses technology to send timely, relevant, and personalized emails to customers and prospects without needing constant manual intervention. More and more people are...
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