Database Administrators

Arity Unveils Enhanced Marketing Solutions to Boost Company Profitability and Productivity

Arity, a mobility data and analytics company, has introduced new features to its Marketing  Solutions suite, aiming to enhance customer lifetime value and profitability for marketers.   The company partnered with Transparent.ly and Lead Cloud to create a comprehensive, omnichannel marketing solution that utilizes driving behavior data to target ideal customers. The enhanced suite includes the...

Interactive Video Ad Launch with Enhanced VidStream+

PadSquad launched a suite of mobile executions for its VidStream+ product, building on  technology from Source Digital acquired in April 2023.   VidStream+ enhances pre-roll video with interactivity, offering advertisers new ways to engage consumers across devices. It utilizes patented...

Conversica Launches Dynamic Two-Way AI Chats for Marketing Automation

Conversica, Inc announced a new solution for marketing automation platforms (MAPs) that  integrates AI-powered conversations into marketing activities.   This innovation allows marketers to embed Conversica's Conversational AI directly into platforms like Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub, and Microsoft Dynamics 365 Marketing. It triggers...

Braze Introduces New AI Capabilities to Enhance Marketing Productivity and Creativity

Braze announced new AI features across its platform, aiming to enhance marketer creativity and efficiency in delivering personalized experiences. These features are powered by sage AI by braze, reflecting a shift towards AI-enabled  innovation in marketing. Features include expanded AI item recommendations for  personalized product suggestions, personalized paths in braze canvas for tailored messaging, tone control for AI-generated copy tone adjustments, and estimated real open rate for  reliable mail open rate insights. Also Read: How Does Marketing Technology Transform Customer Engagement These developments are designed to optimize customer journeys, drive conversions, and  foster authentic connections. Braze emphasizes AI's role in improving marketing outcomes  and operational efficiency.  Read more: Braze Delivers New...

How Identity Resolution Platforms Can Drive Better Marketing

Customers are more likely to stay loyal when recognized at every touchpoint. Identity resolution is the most important...
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