Tag: Quick Read

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Balancing Data and Privacy with MarTech

It's more important than ever to comprehend the opportunities and challenges as the marketing landscape changes and over 12,000 tools compete for consumers' attention. However,...

Five Considerations Before Implementing a New MarTech Platform

It is nearly impossible to maximize the potential of any MarTech solution without mastering it. This requires time, effort, and ongoing investment in training,...

Top 4 Auditing Guidelines for Marketing Automation

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They are frequently updated, so it is essential to audit them regularly....

Humanizing MarTech: Balancing Automation and Real Customer Relationships

While automation significantly enhances efficiency, it also carries the possibility of depersonalization. Technology struggles to understand and replicate human emotions and preferences. Finding the right...

Reasons Why Marketers Face Underutilization of MarTech Tools

Marketers only utilize one-third of the capabilities of marketing technologies despite allocating a quarter of their budget to them, data says. As a result,...

How to Boost AI marketing strategy

The advent of artificial intelligence (AI) has brought about a significant shift in how enterprises conduct their marketing endeavors. AI technology has become an...