Tag: Marketing

spot_imgspot_img

Generative AI for Marketing

Generative AI (Gen AI) ethics in marketing is vital to protect consumer trust and ensure fairness and equality. It also helps to maintain a...

Benefits of Marketing Automation for Businesses

Marketing automation streamlines tasks, saves time, and boosts revenue for firms. Its personalized approach enhances client engagement, making it a crucial tool for long-term...

How Businesses Can Increase ROI with ABM

Companies today plan to increase their ROI through innovative digital marketing strategies. Using ABM, marketers can up their game and garner more brands. The current...

Limitations of Artificial Intelligence that Marketers Should Know

Artificial Intelligence (AI) is revolutionizing the way marketers currently strategize. However, as they leverage AI for marketing operations and excellence, they may face some...

Benefits of Incorporating Marketing Technology in Businesses

Marketing lies at the core of every enterprise, product-oriented or service-based. What drives the growth of any organization is its capability to sell its...

How CX can be a Strategic Tool for B2B Marketing in Times of Economic Turmoil

One of the best methods B2B leaders employ to find business growth opportunities is to analyze customer behavior and monitor competitor activity. For B2B CMOs,...