Tag: data

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Mistakes to Avoid in Marketing Operations

Businesses are exploring marketing with many technology-based best practices, advice, and innovation. However, they also need to be aware of things to avoid. The current...

Effective MarTech Trends for CMOs- till 2025

MarTech is becoming a vital element of all marketing activities. This means that businesses need to embrace technological aspects to remain competitive. To help...

Generative AI Ethics and Related Considerations for Marketing

AI ethics in marketing is a rising concern among businesses. Many brands have ensured that their audience targeting algorithms are not biased. But as...

Synapse Launches Data Extraction Tool for Universal Analytics

Synapse, a leading performance marketing firm, announced today the launch of their new data extraction tool, ADE (Analytics Data Extractor). ADE is currently the...

Five Ways AI is Modernizing CRMs

Revamping CRM systems with AI tools will help centralize business workflows based on customers' live data. The potential for emerging generative AI systems such as...

How Can Marketing Technology Help to Improve Marketing Strategies

Business requires marketing as an essential component. Revenue and companies grow through advertising the product, building the brand, and showcasing how the solutions help...