Tag: artificial intelligence (AI)

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Best Ways to Leverage AI in MarTech Stack

In 2023, Artificial Intelligence (AI) transformed the marketing industry by enabling companies to personalize their marketing efforts, automate tedious tasks, and improve decision-making through...

Five Marketing Automation Trends to Look for in 2024

In 2024, marketing automation will become more AI-centric and focus on delivering personalized experiences. Understanding trends and integrating these tools will help streamline the...

How AI is a Game-Changer in Lead Generation

Lead generation is vital for businesses since it helps them grow, expand and generate revenue. AI-based lead generation allows marketers to connect with prospects...

Benefits of Incorporating Marketing Technology in Businesses

Marketing lies at the core of every enterprise, product-oriented or service-based. What drives the growth of any organization is its capability to sell its...

How Will Generative AI Alter the B2B Marketing Landscape?

There is a surge in the adoption of artificial intelligence (AI) in all sectors, and it has helped businesses grow with dynamic capabilities. Even...

Google Launches an AI “Magic Wand” to Draft Documents to Stay Competitive

Alphabet Inc.’s Google revealed a new range of artificial intelligence (AI) tools for its email and cloud applications, just before Microsoft was also set...