Meltwater Launches Integration of Influencer Marketing and Social Media Management Solutions


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Meltwater has announced an integration between its influencer marketing solution, Klear, and its social media management solution, Engage. This integration aims to unify social media marketing strategies, dismantle existing silos, and provide cohesive social strategy.

The updates in Engage include an integrated workflow to discover, share, and amplify influencer posts. It also consists of a new influencer marketing dashboard template to measure overall social performance.

Also read: Social Media Management Tools: Streamlining the Social Marketing Efforts

Meltwater’s goal is to simplify the analysis of social media campaigns and provide actionable insights to maximize impact and drive success.

Read more – Meltwater Integrates Influencer Marketing Analytics, Workflows Within Social Suite, in an Industry First

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