Brand Metrics Expands into CTV With New Ad Tech Hire


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Global ad tech company Brand Metrics has hired Robby Kraai as Head of CTV to lead its expansion into the channel.

Kraai will be responsible for evolving the product and working with CTV broadcasters to identify their needs while providing an analysis of campaign performance. The appointment follows a new partnership with Paramount ANZ to bring the company’s brand lift measurement technology to CTV markets outside the US and Europe.

Also read: Importance of Programmatic Advertising

Kraai has six years of experience as Director of Advertising Technology at XITE, a Brand Metrics client. He will work on expanding the current offering and exploring opportunities in the CTV space.

Read more: Brand Metrics hires seasoned ad tech professional as part of its expansion into CTV

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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