ZoomInfo announces a strategic integration with The Trade Desk to expand its omnichannel ad network to access more premium publishers. They can deliver display, audio, and video ads with the help of the newly formed ad network.
ZoomInfo’s MarketingOS, an account-based marketing (ABM) platform, offers the first in-house B2B demand-side platform (DSP) focused on meeting companies’ needs in B2B account-based marketing.
MarketingOS will allow customers to buy ads through real-time auctions and execute campaigns programmatically through The Trade Desk’s ad auction process. With the help of the ads, customers can now create advertising campaigns through the new Trade Desk’s platform’s innovative features.