Zefr + Meta add Instagram Brand Suitability Measurement with AI


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The Instagram Feed third-party brand suitability verification solution from Zefr is now accessible. By assessing GARM brand safety and suitability across Instagram and Facebook Feed placements, this AI-powered measurement solution gives marketers even more insight into their Meta campaigns.

Furthermore, the verification solution will now be accessible in more international markets, supporting advertisers in nations that speak English, Spanish, French, Arabic, Chinese, and Portuguese. Through their Atrium dashboard, which offers complete transparency across all platforms, including Meta, TikTok, and YouTube, advertisers will have full access to their Instagram Feed measurement.

New inventory filters for Facebook and Instagram Feeds were recently announced by Meta and are now being made available to advertisers in these additional international markets.

Read More: Zefr + Meta expand AI-powered Brand Suitability Measurement to the Instagram Feed, Additional Languages

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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