The Instagram Feed third-party brand suitability verification solution from Zefr is now accessible. By assessing GARM brand safety and suitability across Instagram and Facebook Feed placements, this AI-powered measurement solution gives marketers even more insight into their Meta campaigns.
Furthermore, the verification solution will now be accessible in more international markets, supporting advertisers in nations that speak English, Spanish, French, Arabic, Chinese, and Portuguese. Through their Atrium dashboard, which offers complete transparency across all platforms, including Meta, TikTok, and YouTube, advertisers will have full access to their Instagram Feed measurement.
New inventory filters for Facebook and Instagram Feeds were recently announced by Meta and are now being made available to advertisers in these additional international markets.