Yieldmo and GroupM’s partnership will bring AI-supportive dynamic format optimization, including performance results and post-auction optimization.
Dynamic Format Optimization transforms a brand’s creative assets into Yieldmo’s programmatic-friendly innovative formats called Frictionless Formats. It will use machine learning and AI to select real-time creative formats.
The assets will remain DSP hosted. Post impression, DFO will perform better. Dynamic Format Optimization can test and learn to capitalize on media investment through measures such as creativity, click rates, data-driven placements, and technology.
Partnering with Yieldmo will allow GroupM customers to access curation and custom formats transparently, seamlessly, and efficiently.