Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

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In order to provide private marketplace (PMP) media that is carbon neutral in the Yahoo SSP, Yahoo has announced an integration with Scope3.

To make sure that their digital ad campaigns are in line with their larger sustainability goals, advertisers purchasing through the Yahoo SSP can quickly find and purchase Green Media Products powered by Scope3.

“By offering access to Scope3’s Green Media Products directly in platform, Yahoo is giving brands around the world a simple and standardized way to shift their buying behavior in favor of more sustainable media while helping ensure responsible publishers continue to thrive,” said Brenda Tuohig, head of global and strategic partnerships at Scope3.

Read More: Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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