Wurl Introduces ContentDiscovery for Streamers and Content Publishers

Wurl, a provider of data-driven solutions for CTV has introduced ContentDiscovery, an advertising platform powered by machine learning. It enables streamers and content publishers to achieve viewers and expand their business across multiple channels. Using ContentDiscovery, high-value viewers can be targeted with content that resonates with their interests via streaming apps and mobile devices. It will bring higher conversion rates, engagement, and retention, which converts to an unprecedented return on advertising spend (ROAS) in the CTV industry.

 Read more: Wurl Launches ContentDiscovery to Help Streamers and Content Publishers Attract, Engage, and Retain Viewers at Massive Scale