WPP has partnered with Braze to deliver innovative customer experiences at scale. Braze, being a comprehensive customer engagement platform, powers interactions between brands and customers. The partnership aims at helping brands leverage their first-party data for creating personalized engagement by focusing on solution development and joint integrations. WPP and Braze, working together, will help joint clients drive retention, loyalty strategies, and customer activation. WPP and Braze will develop customized solutions for all clients.