WPP to Partner with Braze in Delivering Innovative Customer Experiences

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WPP has partnered with Braze to deliver innovative customer experiences at scale. Braze, being a comprehensive customer engagement platform, powers interactions between brands and customers. The partnership aims at helping brands leverage their first-party data for creating personalized engagement by focusing on solution development and joint integrations. WPP and Braze, working together, will help joint clients drive retention, loyalty strategies, and customer activation. WPP and Braze will develop customized solutions for all clients.

Read more: WPP and Braze Partner to Deliver Innovative Customer Experiences at Scale

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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