Whalar, a creator commerce company, recently unveiled the first full-funnel measurement options ever for the creator economy. Element Human, GWI, NetBase Quid, Nielsen, Tubular Labs, and VidMob are a part of the strategic partnership.
“The Creator Economy is here to stay, and measurement needs to expand and grow with it to ensure there is rigor in helping the industry understand its effectiveness and impact,” said Gaz Alushi, President of Measurement & Analytics, Whalar.
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With the help of these solutions, marketers can gauge what matters and have confidence in the metrics. Whalar recently appointed Alex North as Head of Measurement & Analytics for the EMEA region.