Virgin Atlantic Opt for Amperity to Deliver AI-powered Unified Customer Profiles Based on First-Party Data


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Virgin Atlantic chooses Amperity for its data foundation to create AI-powered customer profiles. Amperity will help manage, unify, and activate Virgin Atlantic’s digital and transactional customer data to deliver personalized customer experiences.

Virgin Atlantic requires vast customer data to be generated from digital touchpoints and offline transactions. The company can use CDP to create a personalized ecosystem and improve the digital experience with Amperity’s AI-powered platform to develop unified customer profiles and gain data.

Amperity will help Virgin Atlantic get to know customers better than before through secure first-party data and customer segmentation.

Read More: Virgin Atlantic Selects Amperity to Deliver AI-powered Unified Customer Profiles Built on First-Party Data Foundation

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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