Virgin Atlantic chooses Amperity for its data foundation to create AI-powered customer profiles. Amperity will help manage, unify, and activate Virgin Atlantic’s digital and transactional customer data to deliver personalized customer experiences.
Virgin Atlantic requires vast customer data to be generated from digital touchpoints and offline transactions. The company can use CDP to create a personalized ecosystem and improve the digital experience with Amperity’s AI-powered platform to develop unified customer profiles and gain data.
Amperity will help Virgin Atlantic get to know customers better than before through secure first-party data and customer segmentation.