VerticalScope Holdings Inc. has recently announced its adoption of The Trade Desk’s OpenPass and OpenPath solutions to ensure secure authentication for users and better access for advertisers.
By deploying OpenPass, which is an authentication solution created by The Trade Desk, across its web communities, VerticalScope’s users can now enjoy a more secure login alternative.
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This is especially important as web publishers face concerns regarding advertising addressability and consumer privacy. By using OpenPass, they can authenticate their users transparently, providing a premium ad experience.
Read More: VerticalScope Partners with The Trade Desk to Integrate OpenPass and OpenPath
