Vericast Launches NXTDRIVE™ Customer Data Marketing Platform for Retail Marketers Nationwide

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Vericast has launched its NXTDRIVE™ customer data marketing platform (CDMP) for retail marketers in the US. It combines first-party data management and marketing activation from a single partner and solution for precise targeting and media delivery across print and digital channels.

Built on Vericast’s data insights, technology innovations, and campaign expertise, NXTDRIVE uses machine learning and Vericast proprietary data and technologies to unify and enrich a client’s first-party data. The platform enables marketers to engage customers in a more meaningful and personalised way, while respecting consumer privacy and adapting to industry challenges.

Read more – Vericast’s NXTDRIVE™ Only Customer Data Marketing Platform to Unite, Enrich and Activate First-Party Data Across Digital and Print Channels

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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