VCI Global Limited signs an agreement with Playstack Limited to get acquire the assets of Playstack’s unique AI-based-AdTech platforms.
The platform uses AI alongside the gamification of digital marketing assets and new technologies, such as augmented reality. These components are necessary to maximize brand engagements on mobile with global applications across corporate, consumer, and large audience opportunities.
These platforms will improve VCIG’s customer engagement and monetization and incorporate into its digital engagement strategy and growth plans. This will allow VCIG to collect valuable customer data on spending behaviors and insights for advertising purposes.
The integration of these AI brand engagement platforms by VCIG is an innovative digital mechanism that will help the company drive user engagement, retention and purchasing and also enhance ad technology stacks.
