UM Named Media Agency of Record for Perplexity in Strategic Brand Campaign Launch


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UM, an IPG Mediabrands’ global media agency network, has been chosen as the media Agency of Record by Perplexity, an AI-native answer engine, to spearhead its first significant brand campaign, oversee media buying, and provide advisory in the U.S. market and ad product development.

Also read: Strategies for scaling account-based marketing campaigns

Erin Quintana, US CEO of UM, expressed excitement about collaborating with the innovative Perplexity to foster growth in the AI sector through strategic, brand-safe media plans. Dmitry Shevelenko, Perplexity’s CBO, praised UM’s deep understanding of the AI industry and its capability to craft impactful media strategies to enhance its brand performance and support its expansion.

Read more – UM Named Media Agency of Record for Perplexity, Leading AI-Native Answer Engine

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