Twilio to Provide Customer-Aware Generative AI Through New OpenAI Integration


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The customer engagement platform Twilio, which powers real-time, customized experiences for today’s top brands, recently announced that it will make it possible for businesses to develop customized, customer-aware experiences powered by OpenAI.

Customers of Twilio will be able to use the GPT-4 model from OpenAI to power new generative features in Twilio Engage, the company’s multichannel marketing platform built on the Segment Customer Data Platform.

Twilio Segment, Customer Data Platform, and OpenAI’s Large Language Models working together will give companies new opportunities to activate a distinctive understanding of their customers throughout every interaction.

The customer data flowing through Twilio’s Customer Engagement Platform is combined with predictive and generative AI in this announcement as part of Twilio CustomerAI, a technology layer.

Read More: Twilio To Deliver Customer-Aware Generative AI Through New OpenAI Integration

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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