Twilio Enhances Interoperability with Data Platforms and Data Warehouses with the Launch of Linked Audiences


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Twilio announced its new product features, Linked Audiences, and the debut of the Segment Data Graph at Snowflake Summit 2024.

These features enhance Twilio Segment’s compatibility with data platforms and warehouses, making it easier for businesses to manage customer data and gain a unified, real-time view of their customers.

The capabilities enable technical marketers to combine real-time data from CDPs with comprehensive data platforms and warehouse datasets, boosting marketing strategies and unlocking the potential of AI for better customer engagement.

Read more: Twilio Invests in Enhanced Interoperability with Data Platforms and Data Warehouses with Launch of Linked Audiences

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