Tunnl Introduces Reach & Frequency for Advanced Audience Based TV Advertising Optimization


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Tunnl, a provider of AI-powered audience intelligence, has launched Reach & Frequency. It is a new solution that lets advertisers achieve broader, unduplicated reach among their target audience across all channels at a local and national level.

The solution allows brands, agencies, and associations to address under-exposure and oversaturation in their campaigns before it can lead to budget waste or diminished impact.

Also Read : 5 Ways Automation Enables Ad Monetization Strategies

Reach & Frequency measures impressions, reach, and frequency on linear TV. It helps advertisers to continuously optimize their campaigns by retargeting exposure-based audiences across linear, streaming, and digital channels.

Read More : Audience Intelligence Company Tunnl Announces Reach & Frequency, Linear TV Measurement Solution

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