TripleLift comes in partnership with Adelaide to offer the first way to buy high-attention premium CTV deals, including guaranteed AU (Attention Unit) scores certified by Adelaide.
TripleLift has partners to be the first SSP to offer guaranteed deal packages based on AU score, based on the machine learning model. It will gather hundreds of media quality signals and their contribution to generating a 0–100 omnichannel score to reflect a publisher’s probability of attention and impact.
Adelaide’s CTV AU model will also track data from TVision and ACR data from other providers. With this, Adelaide continues to expand its robust dataset to establish accurate industry benchmarks and TripleLift to gain benefits from its core business deals.