TransUnion Announces Enhanced Identity Graph for Marketing Solutions

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TransUnion improves its TruAudience marketing solutions with the newly added TransUnion identity graph.

The graph will deliver more accurate identity resolution and robust demographic enrichment to improve marketing activities. This is a significant integration of the Neustar and TransUnion marketing businesses, as clients will benefit from using the products at scale.

TransUnion’s identity graph will be an important aspect of identity-driven marketing products. The unique approach will incorporate advanced AI to cluster identifiers to score the strength of those identities.

This method will help to drive more accuracy from the combined data assets of TransUnion and Neustar and will lead to advanced recommendations.

TransUnion’s improved graph and identity resolution process will be optimized for scale and accuracy. This will further allow customers to achieve superior, effective reach with the TelevisaUnivision Household Graph.

Read More: TransUnion Announces Enhanced Identity Graph for Marketing Solutions

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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