TransUnion and FreeWheel Expand Partnership to Improve Audience Match Rates in TV Advertising Ecosystem

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TransUnion expands its partnership with FreeWheel. The partnership will integrate TransUnion’s TruAudience Data Marketplace with FreeWheel’s Audience Manager.

The integration will allow publishers and programmers in the TV ad ecosystem to improve their audience match rates. Publishers can use the FreeWheel Identity Network and pair TransUnion audience segments with FreeWheel’s inventory sources to achieve the rates.

Furthermore, the combined solution will help publishers unlock new capabilities for faster audience activation and improve the viewership experience.

TruAudience will also transform marketing and media effectiveness by integrating identity resolution and enrichment. This will provide accurate consumer and media insights, omnichannel targeting, and marketing attribution for brands, publishers, and technology providers.

Read More: TransUnion and FreeWheel Announce Expanded Partnership to Improve Audience Match Rates in TV Advertising Ecosystem

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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