Topple, a digital advertising platform, is pleased to unveil an enhanced conversion tracking window for click-through conversions. They are excited to announce this new feature, which empowers marketers to comprehensively analyze user behavior by monitoring conversions. It transpires within a 90-day timeframe after a user interacts with an advertisement and visits their website.
They have already updated all existing conversion pixels, ensuring a seamless transition to this extended conversion tracking window without necessitating any action on their part. Topple initially prioritized direct-response conversions in its conversion tracking solution, focusing on tracking conversions occurring within the same day.