The modern sales process is a complex and highly individualized journey, making it difficult for marketers and sales teams to deliver the right messages at the right places and times. But with a refined CRM tools equipped with marketing automation, the journey becomes easier.
Here are the top ten CRM tools for marketers to tackle this challenge:
ActiveCampaign:
The all-in-one system for any size business. HubSpot offers even more features, but ActiveCampaign excels in one crucial area: marketing automation.
Omnisend:
It is ideal for e-commerce companies. The platform is designed for expanding e-commerce businesses that want to automate their sales and marketing processes – a niche that few CRM providers serve.
CompanyHub:
It is an Excel-like marketing and sales CRM. It offers mobile apps for iOS and Android in addition to customizable CRM with email automation, lead management, a visual sales pipeline, reporting, and sales bots.
Salesflare:
The most effective for automated data entry. With its intelligent CRM platform, Salesflare promises to reduce the amount of time spent on data entry by more than 70 percent.
Brevo:
Primarily used for transactional email platform. Brevo’s software has been developed into a comprehensive sales and marketing system with one of the most generous free plans.
EngageBay:
It is the most cost-effective CRM in terms of features. Provides Email templates, tracking, scheduling, segmentation, and additional email marketing capabilities.
Salesmate:
It is optimal for remote sales teams. This platform is highly customizable and includes productivity and collaboration tools, making it ideal for smaller mobile and remote sales teams.
Ortto:
Most effective for email marketing automation. There is no integrated CRM. The platform is designed to integrate with the CRM of choice for businesses.
Octopus CRM:
It is most useful for LinkedIn marketers. Assists in locating prospects and managing LinkedIn leads throughout the sales funnel.
HubSpot:
The best enterprise CRM, but it comes at a price. This is not an all-in-one platform; it is merely a CRM, so businesses must look elsewhere for email marketing, automation, and other features.
Conclusion:
CRM and automation are critical components of email marketing. Only marketers who automate repetitive tasks have explosive productivity and ROI. The key is to choose the most suitable CRM platform.
