The modern sales process is a complex and highly individualized journey, making it difficult for marketers and sales teams to deliver the right messages at the right places and times. But with a refined CRM tools equipped with marketing automation, the journey becomes easier.
Here are the top ten CRM tools for marketers to tackle this challenge:
The all-in-one system for any size business. HubSpot offers even more features, but ActiveCampaign excels in one crucial area: marketing automation.
It is ideal for e-commerce companies. The platform is designed for expanding e-commerce businesses that want to automate their sales and marketing processes – a niche that few CRM providers serve.
It is an Excel-like marketing and sales CRM. It offers mobile apps for iOS and Android in addition to customizable CRM with email automation, lead management, a visual sales pipeline, reporting, and sales bots.
The most effective for automated data entry. With its intelligent CRM platform, Salesflare promises to reduce the amount of time spent on data entry by more than 70 percent.
Primarily used for transactional email platform. Brevo’s software has been developed into a comprehensive sales and marketing system with one of the most generous free plans.
It is the most cost-effective CRM in terms of features. Provides Email templates, tracking, scheduling, segmentation, and additional email marketing capabilities.
It is optimal for remote sales teams. This platform is highly customizable and includes productivity and collaboration tools, making it ideal for smaller mobile and remote sales teams.
Most effective for email marketing automation. There is no integrated CRM. The platform is designed to integrate with the CRM of choice for businesses.
It is most useful for LinkedIn marketers. Assists in locating prospects and managing LinkedIn leads throughout the sales funnel.
The best enterprise CRM, but it comes at a price. This is not an all-in-one platform; it is merely a CRM, so businesses must look elsewhere for email marketing, automation, and other features.
CRM and automation are critical components of email marketing. Only marketers who automate repetitive tasks have explosive productivity and ROI. The key is to choose the most suitable CRM platform.