TheViewPoint Integrates FreeWheel to help Publishers with the Streaming Process with Speed and Automation of Programmatic

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TheViewPoint (TVP) announces the expansion of its partnership with FreeWheel to introduce new ways for streaming platforms to modernize their ad sales using automation.

FreeWheel, when integrated with TVP Direct, will allow publishers to gain significant operational efficiencies such as robust data security, real-time reporting, optimization, and more.

The partnership will also benefit brands by allowing them to bypass exchanges while buying TV ad inventory, which will reduce the gaps in supply and demand.

The integration will also provide sellers using TVP Direct automation with supply path optimization, minimize the ad tech tax, and connect with advertisers with premium inventory.

Read More: TheViewPoint Integrates with FreeWheel, Helping Streaming Publishers Process Direct IOs With the Speed and Automation of Programmatic

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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