Taboola announces advancements in its performance advertising-focused bidding technology as Maximize Conversions.
The technology will empower Taboola advertisers to use cost-per-click (CPC) bidding strategies to automate Taboola’s algorithms to drive more conversions within budget.
Advertisers expect a 50% conversion boost while maintaining their Cost Per Acquisition (CPA). Advertisers may also see reduced CPA by nearly 20%. Maximize Conversions is designed for advertisers to provide flexibility for their campaigns. They can use technology without a target CPA and deliver more conversions at the lowest cost.
AI-powered technology is trained on first-party contextual signals, which gives advertisers Maximize Conversions a competitive advantage in reaching customers.