A leader in advertising effectiveness, System1, introduced Test Your Ad Audio. It is a new offering as part of its Test Your Ad platform. With this offer, advertisers can now predict the impact of audio ads on streaming services and radio, including music streaming apps and podcasts. Advertisers can predict audio ads’ short- and long-term commercial impacts. The platform also allows advertisers to test video and static creative.
By measuring the emotional responses of viewers and listeners, the platform rates the creatives from 1 to 5.9. It is done based on the ability of the ads to drive market share growth.