Strategus, the technology company making innovative solutions for programmatic CTV advertising campaigns, announced the launch of “Search and Social Impact Attribution”, a new search and social attribution measurement solution. The new solution matches conversions from websites from Paid Social ad clicks and Paid Searches.
“Search and Social Impact Attribution”, The first-of-its-kind measurement solution, lets advertisers and brands connect directly to path-to-conversion and attribution from programmatic CTV advertising to low-funnel search and social campaigns.
