In business innovation, springbig, a SaaS-based marketing solutions provider, has underscored its utilization of artificial intelligence. It is to foster synergy among consumers, retailers, and brands. The company introduced its maiden artificial intelligence-based solution in April, followed by introducing a new AI Assistant tool.
OpenAI’s language model, GPT-3.5, empowers an advanced AI text generator that can potentially enhance businesses. It offers an opportunity to strengthen email copy, boost customer engagement, and optimize efficiency. Presently, this remarkable capability is exclusively applicable to emails. It will soon extend its effectiveness to cover various campaign formats, including SMS and more.
Read more: springbig Introduces AI Assistant Tool
