Spend across marketing analytics and data infrastructure is forecast to grow from USD 22 billion in 2022 to USD 32 billion in 2026 in the U.S., U.K. and European Union.
This is supported by a brand-new Winterberry Group report titled “From Data to Insight: The Outlook for Marketing Analytics.” The anticipated increase of more than 30% is based on a survey of 200 marketers in the United States and Europe and interviews with business leaders.
These results demonstrate how marketing will become more and more data-driven in the upcoming months and years. Marketing will depend more and more on an adaptable and tightly integrated martech stack to be data-driven at scale.
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