Spend on marketing data analysis and infrastructure to grow sharply

Date:

Share post:

Spend across marketing analytics and data infrastructure is forecast to grow from USD 22 billion in 2022 to USD 32 billion in 2026 in the U.S., U.K. and European Union.

This is supported by a brand-new Winterberry Group report titled “From Data to Insight: The Outlook for Marketing Analytics.” The anticipated increase of more than 30% is based on a survey of 200 marketers in the United States and Europe and interviews with business leaders.

These results demonstrate how marketing will become more and more data-driven in the upcoming months and years. Marketing will depend more and more on an adaptable and tightly integrated martech stack to be data-driven at scale.

Read More : Spend on marketing analytics and data infrastructure to grow sharply

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

Customer Behavior Prediction: How AI Marketing Tools Change the Game

What factors drive customers to make a purchase? Why do some stick with the brand and others move...

Vende Digital and Jasper Join Hands to Advance B2B Marketing with AI

Vende Digital, a B2B digital marketing agency, announced a strategic partnership with Jasper, an AI copilot for marketing teams....

Publicis Sapient Announces Launch Of Ps Hummingbird, A New Joint Venture With Tquila, Expanding Its Generative Ai And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila...

ClickSlice Launches New Digital PR Services

ClickSlice offers complete services ranging from content creation to link-building strategy. The services will provide results. With this,...