Simon Data Raises Usd 54 Million For Its Ai-driven Customer Data Platform

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Simon Data Inc., a startup with a platform that combines the functions of a marketing automation program and an analytics tool, has raised USD 54 million in new funding.

The startup revealed that it had raised the money through a Series D round. Investor Macquarie Capital was the principal one. Polaris,.406 Ventures, and F-Prime were among the numerous returning backers who made contributions.

The platform from Simon Data can combine data from those systems into a solitary, centralized repository. The platform from Simon Data has integrated machine learning models for processing marketing records.

The models can predict customer churn, ascertain the likelihood that a website visitor will make a purchase, and carry out related tasks.

Read More: Simon Data reels in $54M for its AI-powered customer data platform

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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