Simon Data Inc., a startup with a platform that combines the functions of a marketing automation program and an analytics tool, has raised USD 54 million in new funding.
The startup revealed that it had raised the money through a Series D round. Investor Macquarie Capital was the principal one. Polaris,.406 Ventures, and F-Prime were among the numerous returning backers who made contributions.
The platform from Simon Data can combine data from those systems into a solitary, centralized repository. The platform from Simon Data has integrated machine learning models for processing marketing records.
The models can predict customer churn, ascertain the likelihood that a website visitor will make a purchase, and carry out related tasks.