Shutterstock Reveals TRUST, its Best-in-Class Approach for Ethical AI


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Shutterstock announces TRUST (Training, Royalties, Uplift, Safeguards, and Transparency), an official guiding framework for Shutterstock’s values and commitment for using AI responsibly in its products and workflows.

The framework will also include an action-driven checklist for companies using AI technologies. Shutterstock’s ethical approach to AI has made other companies develop generative AI tools and standards for creators across 3D images and text.

Through AI, companies can use high-quality content libraries with vast metadata for marketing purposes.

The committee of Shutterstock’s TRUST includes licensed data, content control, protection of customers, and transparency in AI practices and content provenance.

Read More: Shutterstock Unveils TRUST, its Best-in-Class Approach for Ethical AI

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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