Shirofune Adds Google Analytics 4’s “Data-Driven Attribution Model”

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Shirofune, a leading digital advertising automation management tool, recently announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration.

Shirofune’s new feature now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after assessing an e-commerce website’s order data. The feature also helps advertisers and marketing professionals achieve greater long-term returns by enabling the optimization of advertising campaigns based on LTV/CPO using GA4’s Data-Driven Attribution Model.

Read more: Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model

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