Sharethrough, an independent omnichannel ad exchange on a global scale, is set to launch GreenPMPs™ (Private Marketplaces) for connected TV (CTV) advertising campaigns in partnership with Scope3, further consolidating its role as a collaborator assisting ad buyers in lessening their carbon impact. The study undertaken by Sharethrough reveals that 80% of customers favor brands actively engaged in reducing their carbon emissions. As such, it is imperative for advertisers to meticulously gauge, decrease, and offset the carbon footprint brought about by their marketing activities.
Read More: Sharethrough Expands GreenPMPs Capabilities to Include Programmatic CTV Campaigns
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