SAP gives up its share in Qualtrics


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As part of a binding agreement to buy the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments, global software and ERP giant SAP has sold all of its shares in Qualtrics.

Previously, SAP held a majority stake in Qualtrics. Qualtrics was valued at USD 12.5 billion in the all-cash agreement. Online survey software is what Qualtrics describes itself as. Real-time measurements of employee and customer engagement are made using AI.

It asserts that it will enhance product design, team performance, and customer experience.

Read More: SAP gives up its stake in Qualtrics

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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