Salsify’s new White Paper outlines the future of Product Experience Management

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Salsify released a White Paper on the evolution of Product Experience Management (PXM), 
authored by co-founder Rob Gonzalez.  
It outlines the shift in business needs requiring a next-gen PXM platform for brand 
manufacturers to achieve growth, efficiency, and tech consolidation. The paper emphasizes 
PXM’s role in optimizing digital retail touchpoints and evolving beyond traditional Product 
Information Management (PIM) solutions.
A recent IDC report supports the integration of PIM into broader PXM platforms. The White 
Paper highlights the importance of centralizing product content. 
TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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