Saks Enters Retail Media Space Amidst Luxury Sector Challenges


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Luxury retailer Saks has launched its own media network. It is aimed towards niche advertisers, following a cash infusion from Pathlight Capital and Bank of America.

Saks Media Network will focus on on-site display and sponsored product placements, with womenswear brand Ramy Brook among the advertisers who have embraced the fledgling platform.

Also read: Selecting the Right AI Marketing Automation Tool

The deprecation of third-party cookies has fueled the growth of retail media, and U.S. ad spending on retail media is predicted to hit $81.6bn by 2025.

Read more – Saks seeks to carve out luxury niche in retail media with network launch

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