RTB House Brings Generative AI Technology for More Precise Audience Insights


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RTB House has announced the release of ContentGPT, which will revolutionize how marketers engage with online audiences.

ContentGPT will provide deep insights into the specific interests and intents of website readers and visitors across the Open Internet using Generative Pre-Trained Transformers (GPT) and Large Language Models (LLMs).

RTB House takes the technology forward to marketing to deliver precision in content understanding for context-based targeting and building audience classification mechanisms.

ContentGPT will improve the optimization of client results and the quality of audience segmentation at scale.

The Integration of GPT/LLM models will be beneficial, especially in the upcoming cookieless future, as it will use insights from first-party publisher data and bring a best-in-class solution to the content division.

Read More: RTB House Introduces Generative AI Technology for More Precise Audience Insights

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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