RSLT, LLC, an independent TV attribution and measurement platform for linear and streaming, and TVIQ, LLC, a Connected TV (CTV) streaming media consulting company, have announced a partnership.
The partnership aims to improve ad performance for both companies’ clients, who are primarily media buying agencies and e-commerce businesses, in the CTV market. For CTV media buyers, transparency and attribution are crucial to ensuring that their campaigns are successful, effective, and measured in ways that respect and protect the privacy of their viewers.
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Both TVIQ and RSLT said that the collaboration is aimed at offering reasonably priced measurement options that safeguard viewers’ privacy.
Read More: RSLT & TVIQ Announce Their First CTV Media Measurement Collaboration
