RSLT and TVIQ Announce First CTV Media Measurement Partnership

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RSLT, LLC, an independent TV attribution and measurement platform for linear and streaming, and TVIQ, LLC, a Connected TV (CTV) streaming media consulting company, have announced a partnership.

The partnership aims to improve ad performance for both companies’ clients, who are primarily media buying agencies and e-commerce businesses, in the CTV market. For CTV media buyers, transparency and attribution are crucial to ensuring that their campaigns are successful, effective, and measured in ways that respect and protect the privacy of their viewers.

Also Read: What should CMOS Consider Increasing MarTech Budget in 2023?

Both TVIQ and RSLT said that the collaboration is aimed at offering reasonably priced measurement options that safeguard viewers’ privacy.

Read More: RSLT & TVIQ Announce Their First CTV Media Measurement Collaboration

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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