Roku and Best Buy have announced that the streaming platform and device manufacturer will be granted access to the electronics retailer’s first-party data.
The chain store is now the only place where Roku-branded TVs can be purchased, according to the announcement. This occurs the day before the two start Roku City, an interactive activation that will be present at South by Southwest (SXSW). both the first party and partner. Best Buy has never collaborated with a TV streaming service before.
As part of the agreement, Roku will receive data from the company’s advertising division, Best Buy Ads, to help it target its marketing.
