The Reddit Ads Manager platform has undergone a significant update that will make it simpler for businesses to launch their campaigns and target the appropriate audiences within the app. Reddit is including a new live chat feature in Ads Manager that will give users a direct line of communication with Reddit’s support staff for questions pertaining to advertisements.
With the launch of a new tool called Pixel Helper, the social media platform is also aiming to help users set up data tracking on the platform. This tool will offer instructions on how to integrate the Reddit Pixel to track the effectiveness of marketing campaigns.
The company said that Redditors are amenable to brands participating in pertinent communities and it may open up new channels for reaching important app users.