Qonsent and LiveRamp collaborate to support consumer consent solutions for brands

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Qonsent, a consumer consent and trust platform, has announced a partnership with LiveRamp, a data enablement platform, to ensure safe, easy and efficient data usage.

The two companies provide brands and marketers with first-party consent integration solutions through Qonsent’s patented SmartQontract technology and LiveRamp’s Authenticated Traffic (ATS) solution. For brands, implementation partnerships provide a direct path to obtaining explicit consumer consent and easy integration of technologies into existing environments (such as CDPs and CMPs).

For consumers, the integration provides a transparent means of understanding how a brand plans to use their data and for how long.

Read More: Qonsent and LiveRamp Partner to Drive Consumer-First Consent Solution for Brands, Marketers, and Consumers

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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