Qonsent, a consumer consent and trust platform, has announced a partnership with LiveRamp, a data enablement platform, to ensure safe, easy and efficient data usage.
The two companies provide brands and marketers with first-party consent integration solutions through Qonsent’s patented SmartQontract technology and LiveRamp’s Authenticated Traffic (ATS) solution. For brands, implementation partnerships provide a direct path to obtaining explicit consumer consent and easy integration of technologies into existing environments (such as CDPs and CMPs).
For consumers, the integration provides a transparent means of understanding how a brand plans to use their data and for how long.
