Proxima, a provider of data intelligence software that assists digital businesses, has announced the launch of a new self-service platform that enables enhanced profitability and performance at scale across major advertising platforms.
Proxima uses predictive AI to reach new customers, cut the cost of customer acquisition, and boost return on investment (ROI) on advertising spend. Proxima also uses first-party data and more than 55 million unique shopper personas.
With live data integrations with e-commerce sites, email service providers, and SMS providers, Proxima has complete visibility into customers’ entire conversion journeys.
