Pinterest, InMarket Partner to Improve Real-World Advertising Measurement

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Pinterest, a global platform for inspiration and discovery, has partnered with InMarket, a 360-degree marketing intelligence and real-time advertising company.

In order to assist advertisers in maximizing the efficiency of their advertising on the platform, Pinterest will make use of InMarket’s highly regarded Lift Conversion Index (LCI) measurement solution.

Advertisers will have access to thorough, data-driven reports that quantify the offline impact of their digital campaigns in the US by integrating InMarket’s LCI measurement solution with Pinterest ads.

The most effective strategies can be tracked over time across a variety of variables, including offer, audience, and creative, as well as offline results like incremental visits.

Read More: Pinterest and InMarket Announce Partnership for Enhanced Real-World Advertising Measurement

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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