Pinterest, InMarket Partner to Improve Real-World Advertising Measurement


Share post:

Pinterest, a global platform for inspiration and discovery, has partnered with InMarket, a 360-degree marketing intelligence and real-time advertising company.

In order to assist advertisers in maximizing the efficiency of their advertising on the platform, Pinterest will make use of InMarket’s highly regarded Lift Conversion Index (LCI) measurement solution.

Advertisers will have access to thorough, data-driven reports that quantify the offline impact of their digital campaigns in the US by integrating InMarket’s LCI measurement solution with Pinterest ads.

The most effective strategies can be tracked over time across a variety of variables, including offer, audience, and creative, as well as offline results like incremental visits.

Read More: Pinterest and InMarket Announce Partnership for Enhanced Real-World Advertising Measurement

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Seode AI: Advanced AI & PR SEO Backlinks for Digital Marketing

Seode AI has launched a new AI-powered platform,, and a new venture,, which aims to redefine...

NextPlane Connects Microsoft Teams, UCaaS, and CX Platform with GenAI

NextPlane has introduced two new software offerings called OpenCall and OpenAxys. It integrates AI capabilities into Microsoft Teams...

Manifest to Democratize Banking for All Creators and Entrepreneurs Acquiring Nerve

Manifest Financial has acquired Nerve Tech, a banking platform catering to entrepreneurs' and creators' unique financial service needs....

Darabase Unveils First No-code Solution for AR Out of Home Campaigns

Darabase, a pioneer in augmented reality (AR) advertising, introduces ‘Adcastar,’ the world's first no code AR experience creator....