Basis Technologies, a leading provider of business intelligence and cloud-based workflow automation software for advertising and marketing, announced the addition of Location-Based data partners from Peer39 to its cookieless data offerings. With this, customers using Basis’ programmatic advertising solutions can now access audience solutions from Goldfish Ads, Experian, and other providers. This addition allows them to target customers better, optimize campaigns, and increase ROI.
Read more: Basis Technologies and Peer39 Empower Marketers with Location-Based Contextual Advertising
