Papa Johns and Netspend embrace augmented reality for eGift campaign

Date:

Share post:

Papa Johns and Netspend recently jumped into augmented reality (AR) with an eGift promotion in partnership with Shaq’s Fun House, presented by Netspend. Consumers learned about the campaign courtesy of an Instagram hub hosted by basketball great Shaquille O’Neal.

The company made an AR experience that began when users pointed their phone’s camera at a dollar bill. As a result of WebAR technology developed by Videobomb, an image of a dollar bill linked users to a promotion that invited them to sign up for a USD 10 discount on a Papa Johns e-gift.

This was the first AR activation for Netspend and was made possible by Nashville-based agency FlyteVu, which recently launched a web3 practice

Read More: Papa Johns and Netspend adopt augmented reality for eGift campaign

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

Five Tips to build Personalised Engagement with your Customers

In today’s fast moving digital environment and with ecommerce becoming more popular, shoppers now expect a faster, easier...

Scope AI Corp. Unveils Advanced AI-Driven GEM System

Scope AI Corp. has announced advancements in its AI-driven visual recognition technology, GEM system. The company aims to...

Meltwater Launches Integration of Influencer Marketing and Social Media Management Solutions

Meltwater has announced an integration between its influencer marketing solution, Klear, and its social media management solution, Engage....

Tealium Integrates with Snowflake’s Snowpipe Streaming API

Tealium announced its seamless connection to Snowflake's Snowpipe Streaming API, offering industry-leading customer data collection and activation capabilities. This...